Marketing & Branding collaterals
4FINGERS is a Singaporean chain of fast casual restaurants that specializes in crispy Asian authentic fried chicken. We have been assisting them on various marketing & branding collaterals for their outlets in Singapore, Malaysia and Australia.
The challenge lies in getting New York City’s grungy subway scene, tone of voice that they wanted for their eatery. We designed a range of collaterals such as tray liners, napkins, wall murals, motion graphic videos and more. The deliverables always emphasizing the restaurant’s rebellious look and feel, with the usage of chatty messaging and spray-painted typography, setting it aside from its stiff fast food competition.